Billy Wennlund and his brother Don made up one of the most iconic sales teams in the music products industry. Don was the salesman, the guy with the pitch and Billy knew the products inside out. Together they helped establish the Lowrey Organ in the home market. They were both born in DeKalb, IL and while Billy was in the US Navy, Don got a job at Wurlitzer. When he returned, Billy joined Don at Wurlitzer and in 1958 they opened their own music retail store. Years later Billy became the Vice President of Product Development for Norlin, which owned Lowrey Organs.