Brad Hershberger’s mother and father opened a music retail store in rural Nebraska in the late 1950s. Brad grew up in the business and worked side by side with his father to develop and market the store’s key services. Brad has focused on maintaining their customer base built up over the years and has been successful in keeping on-line and catalog competitors at arm’s length, with the simple ideas of knowing who your costumer is and what they want. The store has been at the center of the community’s music culture, and the family can boast of encouraging countless people to become music makers.
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