Bruce Bush cut his teeth in the industry as a music retailer. Just out of college he managed the print music department of Onondaga Music Service in Syracruse, New York. He later owned the store before deciding to take on the role of sales manager for Hal Leonard. A long-time advocate for music publishing, Bruce had a role in growing the sales and marketing efforts at Hal Leonard especially as it regards educational materials such as method and practice books. Bruce has been able to build meaningful relationships with dealer customers with his passion and understanding for the retailer’s role in the industry. His insight has also been helpful in creating products for Hal Leonard that are geared towards music teachers and educators, to assist in developing and encouraging music makers.