Bruce Zinky loves playing guitar, but even at a young age he realized he enjoyed modifying instruments for himself and his friends. The Fender custom shop hired him in the early 1990s to work on guitar amplifiers. With a few design ideas of his own, Bruce set out to create his own company, which was established on the strength of the Smokey Amp; one of his early products. The small (cigarette-pack-sized) amplifier began as a joke among his friends, but soon caught on as an innovative product. In 2005 Bruce purchased the Supro name, one of the music industry’s historic brands, and launched a new line of products under the Supro name.
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