Bud Ross made his first amplifier for his own band in 1958 to save a little money. Within 5 years he had established Kustom Amps, a leader in product design and innovations. The powerful speakers within the amps were as much a selling point to rock and rollers as the tuck and roll design of the cabinet. The success of the amplifiers allowed Bud to focus on other products for which he was equally innovative such as radar and car monitors for law enforcement. Bud formed Ross Musical, Road Amps and Birdview among many ventures in and out of the music industry.