Carter Schuld

Carter Schuld's father purchased an accordion for him when he was just four years old.  Thanks to church, Carter took a liking to the organ, which his father noticed and purchased a home organ when Carter was just seven.  He became more interested as television shows like Lawrence Welk fuelled the home organ market. The organ remains Carter's main instrument, which led to a music retailer job in Milwaukee and several other retailers including Wells Music in Colorado. The District Sales Manager for Yamaha, Tom Wilson, who called on Wells Music, recommended that Carter join the Yamaha team.  Carter enjoyed 27 years with Yamaha in a number of positions including as Marketing Manager during the famed Disklavier era.

Interview Date:
May 1, 2014
Job Title:
New Market Development
Company:
Yamaha Corporation of America

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