Alamo Music

Adriana Flores proudly represents the third generation in her family to run Alamo Music in San Antonio, Texas. The store was established by her grandfather Alfredo Flores Sr. (1908-2014) back in 1929. Her father, Alfredo Flores Jr., took over the business from his father and later served as Chairman of the NAMM Board of Directors. As the company expanded into e-commerce, the third generation took over to expand the store’s ability to serve their customer.

Alfredo Flores Jr. proudly took over the music store his father established in 1928. Alamo Music Center in San Antonio, Texas, has long been established as a focal point for music making in the area. Under Alfredo Flores Jr’s leadership, the product lines have increased as well as the store’s community and industry involvement. In fact he served on the NAMM Board for many years including the role as president from 1985 to 1987.

Alfredo Flores was born in Mexico in 1908 and moved to San Antonio, Texas with his mother and grandmother when he was a small boy. He took several jobs as a young man including a position with the Thomas Goggan piano company. His experience with the piano company provided Mr. Flores with the idea and contacts to open his own business. Alamo Music Exchange was formed in 1929, just months before the stock market crash. The store was able to withstand the Great Depression due to Mr. Flores’ dedication to customer service. Over the years the store grew in size and reputation, leading