Jerry Goldman's father, Harry, opened a wholesale piano business inside Marshall Field's Department store in Chicago with his brother back in 1947. Just over a decade later, Harry and his wife, Rita, moved out to California to open their own piano store while kept his roots from the department store and called the new store "Fields Piano". Jerry and his brothers grew up in the business and took great pride in continuing the business that his parents established. Jerry officially came on board in 1974, just five years before his parents sold the store to their three children.