Chahoud Dergham was born in Syria, but as he fondly recalls, a woman led him to move to Sāo Paulo Brazil, his future wife! Once in Brazil, Chahoud began working for an audio retail company specializing in high-end automobile sound systems. In 2003, he took a bold step and opened his own store, which quickly flourished and expanded into multiple locations. By 2010, his business had grown to 13 stores, now offering a wide range of musical instruments and accessories. His relentless dedication and entrepreneurial spirit inspired his son, Michel, who joined the family business.