Jessie Osborne has always been passionate about music and lifelong learning. As Sales Manager at Spicer’s Music in Auburn, Alabama, she leads training for new employees, supports ongoing education for the sales team and organizes in-store events that bring the community together. Jessie attended her first NAMM Show as a Women of Music scholarship recipient. NAMM and its national initiatives for women in the industry inspired her to close the gap between those large movements and what women could reach in her own town. She came up with the idea for The She Collective (SHECO), found