Joe Reynolds was born in the small, close-knit farming town of Vandalia in southern Illinois in 1938. His father owned a bustling radio and television store, also offering an eclectic mix of records and other small goods. Growing up in the store, Joe became an ace salesman, quickly mastering the art of persuasion, a position he thoroughly enjoyed and excelled at. Joe was told about an opportunity for a sales job at Midco International, a prominent music wholesaler company in nearby Effingham, just 30 miles east of town.