William Kent, along with his brother Ed, formed the Kent Drum Company in 1947 with a focus to create student-level kits to encourage music making at all economic levels. The company offered professional-level drums as well as other products such as the tambourine. William was always proud that a common story told in the industry by company leaders and professional drummers alike, was of a Christmas morning surprise in 1964 or 1965 for the young Ringo want-to-be, a new Kent Drum set under the tree! The company closed in 1977 to allow Ed and William to retire. Drum Paradise, the