Claudio Cecere grew up in the music store his father established in Southern Australia. He learned to play drums at an early age and started giving music lessons while still in school. His part time job with the store expanded and he soon realized he wanted to make a career of it, working side by side with his father. Together they grew the music wholesale division of the business, which introduced several brands within their region including Evan Speakers, Peavey Electronics and Fender Guitars.
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