Dan Strait moved his family to Austin, TX from Houston to open a Baldwin piano franchise back in 1963. The company was called Strait Piano and Organ and Dan’s motto was “Where customers become friends”. Slowly, Dan saw the opportunity to expand to a full-line music store, and in 1967 Strait Piano and Organ incorporated and became Strait Music Company. A reputation for good products, good service, and good prices led to a steady growth in business.
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