Dennis Houlihan has played many important roles within the industry, all of which have been driven by his passion and love of music and music making. After years as a demonstration artist for Lowrey Organs, Dennis worked with retailers and suppliers alike, building his knowledge of music products in several countries. When he joined Roland Corporation U.S. as CEO and President, it was a perfect fit. His vision led to steady growth and market expansions. Beginning in the 1990s, Dennis also served on the NAMM Board for a decade, culminating in NAMM's first commercial chairman. (2005-2007). Dennis was also the one-thousandth person to be interviewed for the Oral History program.
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