Dennis Lord gained fame in the country music field as the co-writer of Travis Tritt’s breakthrough hit “I’m a Member of the Country Club (Country Music is what I love).” After years of refining the craft of songwriting, he had finally gained the success he wanted and yet he realized a life as a songwriter wasn’t for him. He stepped back into his legal background and combined his passion for music as the President of SESAC. He discovered that licensing music was challenging and very rewarding for him and soon the company grew and expanded. Dennis provided wonderful background into the formation of SESAC in the 1930s and its development over the years.
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