Oral History Information
Job TitlePiano Salesman
Denny Coiro spent over 40 years of his career in the piano industry. As a salesman, Denny worked for several stores over the years and had some wonderful experiences bringing a new instrument into the lives of countless customers. He studied clarinet in school and earned a degree in music education. He enjoyed providing private lessons and performing in the folk rock band Joy Unlimited. In 1974, a friend suggested he sell pianos since he had such a love for music, and to his surprise he took to selling right away. Over the years Denny worked with a number of stores, managing some and playing a key role in introducing his customers to innovative products.