Frank Luppino Jr.

Oral History Information

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Marketing Insights

Frank Luppino Jr. wrote for Billboard Magazine in the 1940s when the noted publication dedicated a segment to the music products industry and an annual NAMM issue. He oversaw the NAMM issue, which covered the recording industry, as well as electrical products such as washing machines and refrigerators. Frank often wrote of the trends of the day and had a keen eye towards product marketing. In fact, he would later lead the marketing team at Seeburg before forming his own company, Marketing Insights.