Gene Fresco was one of the top sales reps of our industry. As a mentor and teacher, he provided real and practical sales methods to countless men and women in and out of the music products industry. His first love was selling and he made a career of it and the craft of teaching it to others. His pioneering skills revolutionized the Sunn Company in the early 70s. In fact, it was Gene's idea for them to sell lighting gear –get it Sunn light! Gene took on over 20 lines over the next 30 plus years and loved the craft of selling. He supported the NAMM Oral History program and provided insight and ideas for future interviews within months of his passing in May 2015. He was a strong reason why our industry is so special.
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