George Azuma remembered growing up in Tokyo and having many opportunities to play rock and roll along with his brother and several childhood friends. After high school, George attended college in the United States where he continued to play music. He returned to Japan where he continued to play professionally and responded to an ad for a job opening at Electro Harmonix. The company was importing to musicians in Japan and was looking to expand and streamline the operation. The company founder, Mike Mathews, asked George to assist with the growth of the company in Japan. George recalled those early years with a smile and has often expressed gratitude for the job he has greatly enjoyed.