Jasbeer Siingh enjoys the people in the music industry. He lists working with the passionate people of the industry as one of the key factors in his own satisfaction in his job. Back in 1989, Jasbeer opened a small company to supply gig bags and cases to music stores in and around New Delhi. He called his company Sara-Trans Group and built the business on customer service and quality products. By 1996 the company grew to include retail stores in both larger cities as well as smaller towns that were in need of musical supplies. Jasbeer has been involved with the Indian Government as well as music industry associations, with the goal of growing the number of music makers around the world!