Jeff Radke


Oral History Information

Interview Date
Job Title
Executive VP of Sales/Chief Sales Officer
Company Name
Sweetwater Sound

Jeff Radke followed in the footsteps of his father, who was a saxophonist in the big bands. Jeff played sax in school and studied music and business in college. He attended his first NAMM Show in 1984, the year MIDI was introduced, which is a lasting memory for Jeff. While working at West LA Music, he managed the Pro Audio Department, which was a wonderful learning opportunity for him. He later became regional sales manager for AKG traveling over 13 states. Over the years, he met and became friends with Chuck Surack, the founder of Sweetwater Sound in Fort Wayne, Indiana. Chuck asked Jeff to join his team in 1996 and he has grown with the company ever since. Jeff plays an active role in the hiring of each new employee, an element of business very important to Chuck’s core values as the culture of the company is best represented to the customers by each employee. Jeff feels it’s an honor to play such a key role in the development of the Sweetwater team!