Jesse Flores was the founder of Flores Music stores located in Peoria and Pekin, Illinois. He had the idea of surrounding himself with music when he was a young boy and when the chance came to open a store, he took it. The year was 1957. Jesse saw the rise of the electric guitar and the home organ and along the way he also saw countless people who became music makers thanks to his passion for his work. Jesse stood proudly next to his son Victor when NAMM presented a 50th anniversary milestone award at the winter show in Anaheim.
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