Joe Keith felt that the local music teachers needed specialized service when it came to finding the tools they needed. Along with his wife, Claudia, he opened The Music Mart out in Albuquerque, New Mexico, with the goal of doing all that was possible to support music education and lessons. As the store grew so did his personal interest in growing the industry he so deeply cared about, which is why he joined a small group of retailers looking to formalize a new organization. Together Joe and Claudia have been pioneers in the Retail Print Music Dealers Association (RPMDA). For their many contributions, the couple was awarded RPMDA’s top honor, the Dorothy Award.