John Stiernberg was active in the music industry for decades and provided services as a consultant that he developed from his experience and relationships. Before establishing his consulting firm in 1993, John was a rep for an audio equipment company as well as a marketing manager. His goal to encourage passionate music makers to improve their business skills resulted in the book Succeeding In Music: Business Chops for Performers and Songwriters published by Hal Leonard. Sadly for all of us, John passed away in the Fall of 2017 at the age of 66. His legacy continues.