Joseph Blumenthal had his sights on being a schoolteacher during his college days when he began to focus on working in retail. He worked at Sears and later at the Good Will Store in New England before he was given a chance to work for a small music store. Basel TV and Music Shop was the first Fender dealership in the area in the years just before the Beatle boom in the mid 1960s. By the mid 1970s when Joseph began working there, the inventory was depleted as the owner was looking to retire. Just a few months later, in 1976, Joseph purchased the store and changed the name to Downtown Sound. With impressive lines already part of the business, such as Martin Guitars, Yamaha and Fender, Joseph was able to grow the business steadily over the years.
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