Mike McCarthy has a very interesting perspective on the NAMM Show. As the designer and engineer for the Harman booth at the show, Mike knows first-hand the best way to create a booth that engages the attendees while showcasing the new and innovative products his company has to offer. Since he provides the design for Harman’s booths at several other trade shows throughout the year, Mike is chocked full of experiences of things that have gone perfectly and when they did not. At the center of his craft is his knowledge of just what the company wants to convey each year and he does so in innovative and clever ways. Mike is also in charge of the “permanent booth” within the Harman headquarters in Northridge California called The Experience Center. Here, customers can get a close up and customized look at the latest products suited for their specific needs.
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