Misha Guiffre

Misha Guiffre developed a deep connection to music at an early age, singing in his church choir alongside family members while growing up in the San Francisco Bay Area. He soon discovered the joy of rhythm, taking up the drums in school — an especially fun role as the lone percussionist who was always in demand. Guided by his father, an electrical engineer, Misha also learned guitar and gained an early understanding of how amplifiers and pickups worked, sparking a lasting fascination with musical gear. That curiosity led him to his first professional home: a local music store, Haight Ashbury Music Center, where he spent eight and a half years, eventually serving as department manager and building relationships within the musician community. He later joined The Music Link as a sales representative, expanding his industry knowledge while helping develop respected brands such as Recording King and The Loar. Over time, his expertise grew alongside his ardent passion for the music products industry. As Sales and Marketing Director for OMG Music, Misha brings more than two decades of experience to strengthening partnerships with independent retailers and building brands grounded in authenticity and shared success.