Norman Goldberg studied music from an early age and became a band director early in his life. Seeing the needs of music educators, Norman opened his own store called Baton Music in 1948, in St. Louis, MO. A year later he began working with German composer Carl Orff (1895-1982) and Orff’s unique and influential method of music education for children. Norman set out to create a company that would provide the instruments for the Orff programs as well as the music. In 1964, Norman established the publishing side of his business, Magnamusic-Baton Inc., known as MMB. Norman’s impact on the print music industry was soon as critical as his role in music education and his company slogan was also his way of life, “Our Performance Enhances Yours.”
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