Pat Bovenizer, the current Vice President of Peterson Electro-Musical Products, Inc., gives credit to some “Irish Luck” as he discusses his growth with the company. Beginning part-time work at age 16 while continuing his high school education. Pat soon became submersed in sales and trade shows; working the Peterson booth at NAMM and creating sales programs at 20 years old. Over the years Pat helped the company expand and venture into new marketing opportunities especially in the early days of the Internet and all based on the simple idea taught to him by Mr. Peterson, build relationships.
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