Richard Carlson spoke in a soft and sincere tone when he described the family feeling working at Wurlitzer in DeKalb, Illinois. Dick joined the company that proclaimed “Wurlitzer Means Music to Millions” as a sales representative in 1955. He traveled to music retail stores to fulfill their products needs. “Wherever I went, I always felt I had the backing of the people in the office. Those employees were just like my brothers and sisters, just like my children. I cared for them and they cared for me. It was easy selling a product when you had this way of thinking.” Dick currently works for the Schmitt Music Store in Omaha, Nebraska.