Rob Wallis and Paul Siegel formed DCI Publishing based on videos they recorded at their Drummers Collective School in New York. DCI soon became a pioneer in the field of video education and creatively expanded from drums and percussion to guitar and other popular musical instruments by some of the leading performers. Rob led the effort to expand and grow as new technology became available, allowing the company to convert from the once popular VHS tapes to DVDs without missing a beat. In 1998, Rob and Paul started Hudson Music with a focus on DVD products and about ten years later established the Hudson Limited label to encourage young musicians to create their own independently produced DVDs. He has recently launched a drum education App called Drum Guru. It delivers video with music notation to iPhones and iPads.
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