What does it take to reach today’s connected customers? How do you create an experience, in-person and online, that exceeds expectations, drives sales and wows consumers? At this session from 2017 Summer NAMM, customer-experience expert Doug Fleener looked at how to make a business stand out in this age of unlimited choices and nonexistent attention spans. Whether you’re a music retailer, manufacturer or distributor, you’ll discover the most common barriers to providing a world-class customer experience and how to avoid them. Find out how companies like yours have been able to dramatically elevate their customer experience and sales results. And most of all, walk away with proven hacks and actionable tips you can put to use right away for delivering a powerful experience over and over again.