How to Systematically Improve Your Customer Experience

Two years ago, Amro Music sought to revolutionize its customer experience for the next decade. Since then, customers have taken notice—even the company’s positive online reviews have increased by 21 percent. In this session, Amro Music President CJ Averwater shares the actionable steps the company took to achieve this. Discover how to bolster your customer experience with deeper employee engagement and core values that stick.

This session originally aired during NAMM Believe in Music Week in January 2021.