Everybody texts friends and family, but what about your customers? If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the people you most want to reach. In this session from 2022 Believe in Music, Sean Lewis of Tier Level Digital Marketing looked at how text-messaging strategies and campaigns can be extremely effective for driving revenue and business growth. By providing education, incentives and special announcements, texting campaigns are a lightning-fast way to get instant visibility and attention. Lewis shared proven strategies and ideas for successful text campaigns, looking at different platform resources.