The 15 Seconds That Make You or Break You

Joe Solo (Macy Gray, Universal, Sony) reveals how the first 15 seconds that your music is heard can determine the course of your career, and how to be fully prepared for when these critical moments pop up. To illustrate his point, Joe will reveal before-and-after recordings for the audience to “sign or reject,” and also do a few live song critiques—so bring your music or sing your music. Joe’s looking for new artists, too, and will be on hand to answer everyone’s questions, one-on-one, immediately after.