Breakfast of Champions, The 2022 NAMM Show: Kimberly Derevell and Lana Negrete


At “Breakfast of Champions” during The 2022 NAMM Show, Joe Lamond, president and CEO of NAMM, looked at the role of the community music business with two independent retailers: Kimberly Deverell of San Diego Music Studio and Lana Negrete of Santa Monica Music Center. They discussed how how community music retailers play a vital role in the industry’s ecosystem and shared examples from their own businesses, including their music-advocacy work.