What does it take to have a successful career in the music industry? Find out firsthand with this session from The NAMM Show, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond spoke with a lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; Mary Keenan, director, Fender PLAY and Heather Farr Edwards, PR and communications manager of Reverb. They discussed their career trajectories and shared practical insights for long-term success. This event was dedicated to SUNY Potsdam alumnus and longtime music industry icon Sandy Feldstein.