Industry Insights - The 2026 NAMM Show

This year, NAMM celebrates 125 years of serving the global music industry — a story defined by innovation, creativity and resilience. From groundbreaking products to transformative business strategies, the industry has seen an extraordinary evolution in the way people make, market and sell music. What makes some companies, products and ideas endure, withstanding the test of time to become part of our industry’s narrative? At this session, NAMM President and CEO John Mlynczak kicked off The 2026 NAMM Show with a dynamic discussion featuring industry leaders and special guests. They explored this question and revealed insights on how music businesses can stay timeless in a world built on constant reinvention.