The NAMM Show and Summer NAMM are always fun times to see new products, meet new people and catch up with old friends. But as retailers, we need to make sure we’re getting the most out of each show. With all the fun distractions, remember that we’re there to work. It’s easy to watch every demo, concert and artist signing, but if you do that, you won’t leave your first booth.
The more things around you change, what used to lead to success will eventually lead to failure. We need new ideas and approaches just to maintain our positions in the marketplace. The NAMM Show is the single