The 2017 NAMM Show began with “Breakfast of Champions,” a deep dive into the minds of five industry innovators. This NAMM U Breakfast Session, hosted by NAMM President and CEO Joe Lamond, featured up-close interviews with these leaders, who are currently charting the future of the music products business. To kick off the session, Lamond commented on the importance of innovation at every NAMM member business. (Watch the video to see the full segment.)
“Last year, we kept hearing about the word disruption,” he said. “It was the big word of the year, disruption. And in fact, I think