Online retail has gone into overdrive with the advent of one-hour delivery, big data and mobile everything. At the same time, technology has presented even the smallest shops with more online opportunities. To kick off 2016 Summer NAMM, Joe Lamond, NAMM president and CEO, hosted the "NAMM Retail Summit." He sat down with a group of music retailers who’ve made the internet their own. Discover their online strategies and best practices.
Chuck Levin’s Washington Music Center gave its website a complete overhaul in late 2014. Soon after, the company’s online sales more than tripled, and in-store traffic spiked. During the “NAMM Retail Summit” at 2016 Summer NAMM, Adam Levin, the retailer’s third generation of leadership, explained his website revamp and what others could learn from the process.
After purchasing Milwaukee’s Cream City Music in 2013, Brian Douglas’ first order of business was revamping the company’s website. Specifically, he aimed to create a more personal online experience—one that rivaled the in-store experience. During the “NAMM Retail Summit” at 2016 Summer NAMM, he sat down with NAMM President and CEO Joe Lamond to discuss how this has been critical to Cream City Music’s success.
For Paige’s Music, online technology has been critical to business growth. During the “NAMM Retail Summit” at 2016 Summer NAMM, Mark Goff, president of the Indianapolis school music retailer, explained to NAMM President and CEO Joe Lamond how Paige’s website has improved the customer experience—not to mention operations.
David Kalt, founder of the online buying and selling platform Reverb.com, stopped by the “NAMM Retail Summit” at 2016 Summer NAMM. There, he shared what he sees the most successful Reverb.com sellers doing differently. Here are some of Kalt’s success tips for Reverb.com.
Presented By Jake Shimabukuro
Celebrating its 10th anniversary, “Breakfast of Champions” kicked off the 2016 NAMM Show. At this year’s session, NAMM President and CEO Joe Lamond spoke with a rare and influential group, music industry game-changers, about the state of the industry and where it's going. Right after a high-energy musical performance, ukulele virtuoso Jake Shimabukuro sat down to discuss his career and the ukulele explosion. Watch the interview here.
Presented By Larry Morton
During “Breakfast of Champions” at the 2016 NAMM Show, Hal Leonard President Larry Morton discussed disruptive technologies with NAMM President and CEO Joe Lamond. Morton weighed in on how his core business, print music, has evolved with digital technology. He also touched upon Hal Leonard’s distribution business and why the company always partners with its retail base. Watch the interview here.
Presented By St. Vincent
Singer, songwriter and guitarist Annie Clark of St. Vincent stopped by “Breakfast of Champions” at the 2016 NAMM Show. Clark had come to the show to launch her own signature guitar. During “Breakfast of Champions,” she discussed guitar game-changers with NAMM President and CEO Joe Lamond. Watch the interview here.
Presented By Jonathan and Susan Lipp
Jonathan and Susan Lipp, the heads of music retail powerhouse Full Compass Systems, joined NAMM President and CEO Joe Lamond at “Breakfast of Champions” during the 2016 NAMM Show. In a spirited interview with Lamond, Jonathan and Susan weighed in on everything from adapting to game-changing technologies to the importance of advocating for music education. Watch the interview here.
Presented By Graham Nash
Singer-songwriter and musical icon Graham Nash inspired the audience at “Breakfast of Champions” during the 2016 NAMM Show. NAMM President and CEO Joe Lamond interviewed Nash about his first guitar, the importance of music education in the schools and why he decided to uproot his life to join what was then a little musical startup: Crosby, Stills, Nash & Young. Nash also received NAMM’s 2016 Music for Life Award. Watch the interview here.