3 Strategies to Make Your Store a Destination in a Digital World

At The 2026 NAMM Show, we dove into what it really took to drive foot traffic in a world where customers could buy anything, anytime. In this powerful half-hour session, industry veteran Tim Pratt of Dietze Music revealed actionable ways he had been getting buying customers into his music retail stores. Focusing on customer experience, layout and store design, he shared proven strategies that helped build Dietze Music into an award‑winning company. Most of all, attendees discovered how he created repeat business and turned customers into raving fans.