The Best Ideas From 50 Years in Business

What does it take to stay relevant, profitable and thriving for five decades in the music products industry? In this rapid-fire NAMM Idea Center session from The 2026 NAMM Show, Gayle and Russ Beacock shared their proven ideas, traits and strategies from their indie retail powerhouse, Beacock Music, which celebrates its 50th anniversary in business this year. From simple tricks and reminders to timeless and not-so-obvious best practices, these real-world insights are designed to spark new thinking and inspire you to apply what works. Join Gayle and Russ Beacock, who run the Vancouver, Wash.-based business, and walk away with a high-energy dose of ideas you can put to use in your own business right away.