Content That Connects: Storytelling Strategies for Brands That Last

Good branding isn't just about logos — it’s about the stories you tell and how they make people feel. In this NAMM Idea Center session from The 2026 NAMM Show, you'll discover simple frameworks you can use to craft marketing that resonates emotionally and sticks with your audience. Whether you’re a retailer, manufacturer or musician, Erin Kessler of Maple Leaf Strings will ensure that you walk away with practical tools to start telling better brand stories today.