DO Look at the Comments: Unlocking Brand Awareness on TikTok and Instagram

The latest marketing strategy turning heads on TikTok and Instagram isn’t just about what you post — it’s about how you engage. Presented by social media expert Mallory Nees of Reverb, this session showed how brands are using the comments section as a powerful tool to boost visibility, drive engagement and spark viral conversations. Discover how to craft high-impact, on-brand replies that resonate with audiences, leverage social proof to build trust and create a sense of community through authentic interaction. In this session, Mallory explored real-world case studies of viral success driven by smart comment strategies, along with tools and workflows that make it easier to monitor and respond at scale. If you’re ready to rethink how your brand shows up in social conversation, this session is for you.