How to Create an Online Journey That Turns Followers Into Buyers


Social media followings mean nothing if prospects aren’t following through on your desired action (i.e., making a purchase). In this session from The 2023 NAMM Show, marketing strategist Kenya Moses shared a simple process to not only raise awareness of your music business but also engage and entice people to buy. She explored how to revamp your social media to drive more engagement, create an integrative (social media, website and email) process to encourage sales, and maintain and nurture your relationship with your audience beyond the sale. Moses, who’s also a professional vocalist and web designer, is the founder of ConsciousMark, a San Francisco Bay Area marketing firm supporting musical artists and arts-related businesses.