How to Win With Influencer Marketing in 2026

Influencers aren’t just for big brands anymore — they’re a powerful tool for driving traffic, building trust and boosting sales at the local level. Whether you're an independent retailer or global brand, the right creator partnership can help you stand out in a crowded market. In this session, Bri Gonzales — former YouTube creator and now Yamaha’s manager of social media — shared proven tactics for tapping into the creator economy. Discover how to spot the right influencers, build partnerships that feel authentic and drive real-world results for your store. Find out how to use social content to reach new customers, create buzz around events and promotions, and turn influencer marketing into a revenue driver — not just a trend.