TEC Tracks: The Fingerprint Factor – How to Beat AI

Is AI really going to spell the end of musicians? No, but we can’t bring a knife to a gunfight. AI doesn't make music with a unique, stylistic fingerprint, so we have a powerful edge that we can leverage — if we recognize and take advantage of it.

Presented by Craig Anderton, this revelatory TEC Tracks keynote by from The 2026 NAMM Show quantified the fundamental (yet rarely defined) differences between AI- and human-generated music — demolishing the argument that AI simply uses the same influence-based creation process as musicians. Discover powerful techniques to help you develop your own "fingerprint factor," and apply it to making music that’s inventive and emotional. Fasten your seat belts — this provocative, timely presentation will leave you galvanized and inspired.