A3E to Present The Future of Audio at The 2018 NAMM Show

November 15, 2017

A3E, the Advanced Audio + Applications Exchange, will present a series of discussions dedicated to the future of advanced audio applications and new music technologies at The 2018 NAMM Show (January 25-28). The organization’s A3E Summit will feature 36 sessions, case studies and expert panel discussions delving into the developments transforming the music and audio industries, and the use of Audio + Applications in production and performance.

"A3E is honored to be once again bringing our education programs to The NAMM Show. NAMM's commitment to provide world-class education to its members and as one of the world’s top tradeshows makes this a very easy decision for A3E to host two of its A3E Summits as part of NAMM's offerings," says Paul Sitar, A3E show director. "A3E will be producing some 36 sessions covering innovation in music, technology, computer science, and manufacturing this year at the Anaheim Hilton as part of the new NAMM U Education Center."

Highlights from A3E’s schedule include:

The Future of Sensor Technology for Musical Instruments”: Sensor technology offers an array of capabilities for all types of musical instruments. From traditional orchestral stringed instruments to DJ tech gadgets, the future of sensor technology opens the door to advancements in performance, education, collaboration and creativity.

The Future of MIDI has Arrived”: MIDI is one of the longest-running and most critical communication protocols for musicians. This year, MIDI unveils a major upgrade, unlocking an array of new capabilities that will open the door to radical leaps in both innovation and product implementation.

Artificial Intelligence: Will Machines Replace Human Musicians?”: A3E dares to ask the question: Who will be leading the band in 2025? There are so many reasons to think that music may be so abstract that only the human mind can master its nuance as a language, but musical machines are emerging on the horizon.

VR and AR for Musicians and Audio Developers”: Today's technology giants and cutting-edge startups are all making huge strides toward bringing virtual reality and augmented reality to the mainstream. A3E explores the most recent advancements in the development of VR and AR for implementation in musical products and mobile applications.

Designing Custom Plug-ins for Your Production Workflow”: Plug-ins and virtual instruments have become part of the primary building blocks of computer-based production. An exciting trend is the emergence of design-your-own personalized plug-ins and soft synths. A3E explores the innovative companies that are providing this new method of sonic creativity for musicians, engineers and producers.

Doug DeAngelis, A3E conference chair, expands on what participants can expect: "A3E understands that a strong future for NAMM members requires a broad vision of the newest technology that is changing how music is made, as well as how products are designed and manufactured. Alongside the most innovative musicians and composers, the 2018 A3E Summit will showcase an array of companies, services, and products in the emerging fields of sensors, touchscreens, cloud, DSP, rapid prototyping, machine learning, wearable technology, and more. Expect a think-tank environment, where R&D executives and audio developers from the NAMM community can explore the next generation of tools and services to enhance their product lines. We anticipate a dynamic exchange of ideas and new business opportunities."

View the complete A3E schedule here: https://www.namm.org/thenammshow/2018/A3E

A3E is one of the programs from the suite of professional education opportunities at The 2018 NAMM Show, which also includes Audinate Dante Training and Certification; Music Education Days, GenNext career development and the Nonprofit Institute from The NAMM Foundation; AES@NAMM: Pro Sound Symposium Live and Studio, curated by the Audio Engineering Society; NAMM U; TEC Tracks; and event technology sessions curated by ESTA (Entertainment Services and Technology Association), The Pro Production Sessions presented by Front of House and Projection Lights & Staging News magazines, as well as Lighting&Sound America/PLASA. These educational sessions will take place in the NAMM U Education Center at the Hilton Anaheim, located next door to the Anaheim Convention Center, and are open to NAMM members.

The 2018 NAMM Show will be held in Anaheim, California January 25-28 and annually welcomes more than 100,000 industry professionals from the crossroads of the music, pro audio and event technology industries. For additional information about The 2018 NAMM Show or to register to attend, please visit NAMM.org.

About A3E

A3E, the Advanced Audio + Applications Exchange, is a leading industry resource dedicated to the future of advanced audio applications and new music technologies. A3E uniquely targets the audiences of 1. Developers & Programmers of Music & Audio Technologies, 2. Audio Professionals & Musicians, and 3. Manufacturers of next-generation Music & Audio Technologies. Through its portal and industry events, A3E coalesces these three audiences into one complete ecosystem to help shape the future of the audio industry.

The flagship A3E Event offers an ‘Exchange’ platform where the industry gathers to discuss and see the future of new music and audio applications & technologies. The A3E Event offers three dedicated tracks; 1. the A3E ADC™: Audio Developers Conference, 2. the A3E P2™: Production + Performance Conference, & 3. the A3E PMBS™: Product, Market, & Business Strategies Conference. Each Conference offers dedicated educational and strategic content for each of A3E's core audiences. A3E's MasterMind Keynotes, Deep Dive Sessions & Architects of Audio Series provide world-class speakers, and forward-thinking topics in order to Exchange ideas, information & forge new relationships.

A3E Summits are condensed versions of the A3E Event where A3E's target audiences are gathered (collectively or individually) for usually a one-day program of intense keynotes, panels, and sessions. A3E Summits are also run collaboratively at other industry events in order to foster the exchange new ideas, forge new business relationships, & provide A3E's unique brand of thought leadership on the future of audio.

A3E Executive / R&D Summits are intimate, business-to-business forums with a mission of providing a first look at new technology, information, and products to a highly targeted, pre-qualified audience of music technologists. The roles and responsibilities of our invitees include designing, creating, investing, and bringing to market next generation music technologies. These invite only programs provide a unique, boardroom setting that enable and foster intelligence gathering, channel/product development, and key relationship building. Learn more at http://www.a3exchange.com/index.html


About NAMM

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $17 billion music products industry. NAMM is comprised of approximately 10,300 members located in 104 countries and regions. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on Facebook, Instagram and Twitter.