Engage Young Music Makers with the Award-Winning Sesame Street App

Create a new generation of music makers in your community with the Sesame Street Makes Music app. The app exposes kids to musical instruments and allows them to play their favorite songs with Abby, Cookie Monster, Elmo and Ernie. Created by Sesame Workshop and IDEO with the NAMM Foundation’s support, Sesame Street Makes Music provides fun ways for kids to explore tempo and beat, while hearing a variety of music genres. NAMM Members receive complimentary downloads of the app to share with young music-makers in their stores and community, courtesy of the NAMM Foundation.

"Research continues to show that music learning may have profound health, social and cognitive development benefits even at the youngest ages," said Mary Luehrsen, executive director of the NAMM Foundation. "But most of all, music is a fun way for kids to be creative and engage with the world around them. We hope that this app helps place the power of music and creativity into more kids hands, while kicking off a lifetime of music making!”

Sesame Street Makes Music features six classic songs kids can play including a reggae version of “If You’re Happy and You Know It,” and a jug band rendition of “Old MacDonald.” Kids can play songs with the band in the Sesame Street concert hall or explore a variety of instruments on their own.

And while you're at it order your free Sesame Street “Sing It, Strum It” brochures (50-pack, bilingual—one side English, one side Spanish) to display in your store at the sales counter or lesson waiting room. Distributing these brochures are an excellent way to help drive interested young music makers and their parents to your retail store. Contact Jessica Cortez to order brochures.

“Music has such a powerful connection to helping kids learn. Sesame Street Makes Music is an exciting, interactive way for kids to engage in the fun of expressing themselves through music and discovering the wide world of music with the characters and songs they love,” said Jennifer A. Perry, vice president, North America media products and publishing.

NAMM members may now log in to access their complimentary downloads of the new Sesame Street Makes Music app: https://ww1.namm.org/music-maker-app

Everyone else can learn more at: https://www.nammfoundation.org/music-maker-app

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About NAMM Foundation
The NAMM Foundation is a non-profit supported in part by the National Association of Music Merchants and its 10,300 member companies around the world. The NAMM Foundation works to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about The NAMM Foundation, please visit www.nammfoundation.org, Facebook, Twitter and YouTube.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, which reaches 156 million children across more than 150 countries. The Workshop’s mission is to help kids grow smarter, stronger and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at www.sesameworkshop.org.

About IDEO
IDEO is a human-centered design and innovation firm ranked independently among the ten most innovative companies in the world. Learn how our team of child-development experts, veteran toy designers and interaction designers approach the creation of award winning kid apps at www.ideotoylab.com.