NAMM Announces Results of Time Square Ad Highlighting Association’s National Wanna Play? Campaign and Benefits of Playing Music
The National Association of Music Merchants (NAMM) today announced the completion of a 40-day paid advertisement on the CBS “Super Screen” in New York’s Time Square highlighting the association’s national public awareness campaign called Wanna Play? and encouraging people of all ages to start playing an instrument.
The opportunity resulted in 960 airings over 40 days to an audience of approximately 1.5 million per day. The visibility also doubled the normal traffic to the campaign’s website while the ad was running, increasing public knowledge about the overall campaign and the availability of tools on the site to help people take the first step toward playing an instrument. The ad ran from June 3 to July 15.
The silent, 15-second video piece featured celebrity campaign supporters including actor Robert Downey Jr., actor Gary Senise and former N.Y. Yankees great Bernie Williams encouraging people to start playing music and to visit www.wannaplaymusic.com to get started.
About Wanna Play?
Wanna Play? is NAMM's national public awareness campaign designed to connect more people with the many proven benefits of playing music and inspire people of all ages and talent levels to become active music makers.
About NAMM
NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
Media Contacts
NAMM Communications - John Dolak, Director
johnd@namm.org
619.735.4028
VITTEK PR – Josh Vittek
josh@vittekpr.com
760.505.5674
The Lippin Group
namm@lippingroup.com
201.317.6618
About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit trade association representing the $18.1 billion global music products industry, with a mission to strengthen the music industry and promote the pleasures and benefits of making music. Comprised of more than 9,000 member companies and individual professionals worldwide, NAMM supports an industry that employs more than 400,000 people globally. Through its programs, events and advocacy efforts, NAMM advances a shared vision of a thriving, innovative and inclusive music products industry where every person has access to the joy of music-making. NAMM also operates The NAMM Foundation, investing in the future of music through the support of education, global grantmaking and featured programs that expand participation in music across all ages and stages of life. Headquartered in Carlsbad, Calif., NAMM serves as a leading voice for the global music products industry through public policy, advocacy, education and other member services. For more information, visit NAMM.org, and learn more about NAMM’s Vision, Mission & Objectives at NAMM About Page.